There are three clear steps to get us to the best words. Let's go.
CHEMISTRY IS KEY
To tell your story, I need to know you. What drives you. What excites you. What keeps you awake at night. After all, the content will be yours; you will own the words, printed in your name. Invite me to get under the skin of your brief and the story will be all the more powerful.
CONTEXT IS CRITICAL
I may only live in your world for a short time, your area of expertise may be new to me and I may not be up to speed with your jargon, so tell me everything about what you do, and I will make your story work all the harder for understanding your point of view.
CONTENT IS KING
A tight brief of content, placement and word count helps focus exactly what it is you want to convey. And never underestimate an edit. Allowing time to ensure - together - that the content is just right, means nothing will be left to the imagination. Nor open to interpretation.
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